Specialist: Used Car Marketing


This position forms part of the Brand, Channel team, takes the lead and plays a critical role in development and management of 360 degree Marketing for our own used car channel and forms part of the customer journey in the New Retail Sales Model.


You will be responsible for the development of Marketing strategies, TTL campaigns and retail events for all the company’s used makes and models of BMWs / MINIs available in South Africa. Fund. You will monitor the Used Car Market and marketing dynamics and movements and adjust campaigns and touchpoints accordingly. You will develop and maintain close working relationships with independent traders, auction houses, and online used car platforms (e.g. Auto Trader) to understand and inform on overall South African Used Car Market as well as to pursue marketing opportunities while ensuring IT compatibility with online used car platforms for lead generation. You will also be responsible for the development and deployment of Marketing collateral.

You will provide reporting and analyses to the senior management team within the Brand and Sales Department on accuracy and efficiency of marketing campaigns and lead development. You will coordinate the C3-ZA-B-3 (Used Car Marketing) budget. You will also be responsible for the steering and monitoring of related agency landscape.

You will also take responsibility for the internal control environment within your areas of responsibility.

Qualifications and Experience

You Should Have:

  • University degree with post graduate qualification
  • Minimum of 3 years automotive experience on Wholesale and Retail, Finance and Strategy
  • Ability to liaise and manage multiple department stakeholder whilst meeting strict deadlines
  • Excellent in leading process partners on upper management level (external: retailer principals, internal: General Managers, Directors)
  • Ability to work in a dynamic environment, and react to changes instantaneously as and when required
  • Confidence and ability to make quality recommendations and supporting analysis under pressure.

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