Content Strategist – Contracting Role

Watershed Consulting

Introduction

A client in the banking institution, is seeking a Content Strategist. 

Duties & Responsibilities

  • Conduct content audits across digital and social channels
  • Translate insight into content recommendations and strategy
  • Work closely with information architects informing user journeys and site architectures
  • Work closely with designers to inform the content design
  • Provide recommendations for improvement in the content creation and governance processes
  • Experience with a range of content management systems
  • Define and gather user requirements for content management systems
  • Able to work within the varying tone of voice guidelines
  • An understanding of the role of content in SEO and the ability to provide recommendations for how to meet SEO needs

Desired Experience & Qualification

  • 5+ years in a content strategy role
  • Creating a content strategy for large corporate websites
  • Creating a content delivery strategy for social channels and email marketing
  • Must have a background in content creation, such as UX writing
  • Managing the needs of multiple client stakeholders and getting alignment and agreement, including brand and legal teams
  • Presenting your work and thinking to clients and stakeholders
  • Working with designers to implement the content approach and content design
  • With user experience research practices, using data gathered by UX researchers and using that to inform strategy


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