Newcastle, South Africa
August 8, 2019
Brand Consultant – Newcastle
Function or Department
Job Type Classification
Location – Town / City
Location – Province
Location – Country
RCL FOODS is seeking a Brand Consultant to join our Group Division. The role will be based in Newcastle and report to the Area Sales Manager. RCL FOODS is looking for a self-motivated and driven individual to focus on the Newcastle and Dundee territory.
RCL FOODS entrusts the Brand Consultant to:
Drive growth of RCL portfolio at Outlet level.
Drive increased SKUs per outlet in their territory.
Drive compliance in National/ Regional account listings.
Drive effective National/ Regional promotional executions within their territory to drive volume growth.
Ensure smooth trade level relationship with the outlets in their territory, policing and managing any supply related issues.
Use product preparation knowledge to do informal training to deliver consistent/ improved product quality.
Valid Code EB drivers’ license- Code 08 (1- 2 years experienced driving visiting Customers)
1- 2 years direct selling experience preferably in retail and forecourts.
Duties & Responsibilities
Strategy Formulation and Implementation
Apply Outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area.
Devise action plans to improve the Front of House (FOH) availability and preparation quality of your territory by leveraging the Operator management/staff; Regional Trade Consultant and also RCL Route to Market partner (RTM) In-Field colleagues
Manage Territory Outlet Relationships
Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level which will intern deliver on National Account, Channel and Regional Plans.
Grow business by ensuring availability of the full listed range for all RCL products at all outlets, both through back of house education and front of house availability.
Build a reputation as the RCL Culinary Expert in Outlet operations, through knowledge of the processes and use of insight to add relevant new products that add/ grow value to the outlets profit.
POS placement and management of branding within your territory.
Provide adhock informal Training to Outlet staff teams on full RCL portfolio.
New product Development
You will be required to ensure new product listings are presented/ prepared in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/ value add; in addition of new products to the pantries and processes of the outlets in your territory.
New product introduction at an outlet may not only include innovation; but key lines from the current product portfolio that may not yet be ranged within the outlet.
New SKU’s will be listed at head office by the National Accounts Managers and then implemented at an outlet level by this role.
You are responsible for driving the increase in number of our RCL SKUs used in each outlet.
Marketing and Promotion
This role will be highly involved in the activation of promotional activities at an outlet level within your Territory. The key is to ensure you deliver against the briefs and are timeous with your placement and training.
You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory.
You may be required to assist in various promotional activities at different locations; such as a Key Account regional ops meeting; Trade Depot team demo; but this would be approximately 1 day a month.
Manage the warmer/cabinet infrastructure and outsourced servicing for you region; this will include, inspection recording/ auditing and administering maintenance issues as well as placing merchandising as required.
Market and Customer Insight Maintenance
Provide the business with any information on competitors that is affecting your performance in the territory and with your Regional Manager make sure you are adapting plans to combat our competitors appropriately and seeking support if the required response is out of your scope.
Keep the Channel Teams informed of latest developments and trading realities at an outlet level by feeding back any new operator issues that affect the relevance of our RCL range of products within your outlets.
Pricing Guidelines Management
Track/ Audit RCL brand portfolio and competitor prices across all customers/ outlets.
Supply Chain Distribution Management
Provide management of the distribution link between RCL supply chain and the Customer’s outlet ensuring full availability to the consumer.
Conduct regular reviews of distribution and product delivery efficiency by the different Distribution partners and discuss issues with the relevant partner representatives.
Ensure that you regularly provide feedback to your Manager/ Trade
Manager on customer service measures and resolve problems arising (complaints, on time delivery and order fill).
Your involvement within the outlet will be frequent (Frequency will be aligned to customer ranking) and your level of interaction hold you in high regard; especially when driving commercial conversation and skill review. You need to use this status to have a strong influence on the Front of House (FOH) product availability, ranging and day part offering. Your focus being one of driving full availability.
You will be required to discuss concepts such as cost-in-use, margin etc. in your selling process. In additional; assist with wastage management and assist in guiding best practice.
Deliver Territory revenue targets
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